20 FEBRUARY 2020

WILD GALLERY · BRUSSELS

Video First Conference

TICKETS AT €349 (excl. VAT)

days

hours

minutes

seconds

days

hours

minutes

seconds

EARLY BIRD
TICKET COUNTDOWN:

GROUPS (min. 3) NOW PAY €299 EACH INSTEAD OF €349

That's at least a €150 discount!

GROUP DISCOUNT

GROUP TICKETS AT €299

We're rounding up 15+ of the sharpest global thought leaders in video strategy.

They'll inspire & educate you to start driving better results with video.

SPEAKERS.

CARSTEN MEIJER (NL)

Commercial Director EMEA, VICE

Why young people don't care about your Video First strategy.

TOM HENSEN (NL)

Manager Social & Content Marketing

How bol.com's diversified & targeted video strategy proves "they get you".

NICK MIARITIS (US)

Executive Vice President, VaynerMedia

When a 'Video Strategy' is no longer enough.

MATT GIELEN (US)

Founder & President, Little Monster Media

How to make content that works on YouTube & how to interpret the data.

KIMIA NAMADCHI (IRL)

Account Strategist BE & Luxembourg

How to reach your Marketing, HR & Sales goals with YouTube today.

BRECHT VAES (BE)

Head of Digital at Studio Brussel

Profiling people, brands and content to create an effective 360° branding

MAIN STAGE

PHIL NOTTINGHAM (UK)

Brand Marketing Strategist, Wistia

Why Brand Marketing needs to be Binge-worthy.

MARIA & MOLLY (ISRAEL)

Video Marketing Specialists, Monday.com

From DIY to Hollywood: Creative That Leaves a Lasting Impression

MENNO DELLISSE (BE)

Founder & CEO, Grower

Surprise keynote

JORDAN HAGAN & THOMAS DA LUZ DUQUE

Lead Video Strategist & Head of Performance at StoryMe

Combining Data & Creative to shape a performance-based video strategy for 2020

VIDEO FIRST LABS

AIDAN MCCLAVE (US)

Video Operations Specialist, Buzzfeed

How Buzzfeed repurposes video content for maximum international impact.

MATTHIEU VAN DEN BOGAERT

Video Marketing Specialist at Vlerick

How Artificial Intelligence will change the life of Video Marketeers.

PETER BAMFORTH (UK)

Creative Strategist at Digital Voices

Using YouTube Creators to authentically share your brand's message.

MORE COMING SOON.

PROGRAM

JOEKY GEILLEIT (BE)

Country Manager, TradeTracker BE

How to reach consumers with Full Screen Video, on ANY website or app, WITH their permission. (with Adgenerous)

JULIA WEYTS (BE)

Music Licensing Manager, Epidemic Sound

The power of music: How it can make or break your video

CHRISTINE & DRIES (BE)

Video Specialists at StoryMe

How to create successful DIY videos

Groups of 3 or more can still benefit from the Super Early Bird rate, saving €50 each.

Group Rate

299

GET TICKETS

€

TICKETS.

Excl. VAT

Regular Bird

399 €

TICKETS

About to take off. It's your last chance to join VFC2020!

Deal ends 20th February.

Excl. VAT

Early Bird

349

You missed the first shuttle, but you've got a second chance.

Deal ends 31st January.

€

GET TICKET.

Excl. VAT

WHEN

February 20, 2020

8AM - 6PM

WHERE

Wild Gallery Brussels

Rue du Charroi 11, 1190 Forest

#VFC2020

THE VENUE

WILD GALLERY - BRUSSELS

PROGRAM.

Welcome + Breakfast

7

30 AM

Introduction

8

BOL.com

10

AM

VaynerMedia

AM

9

Little Monster Media

30

AM

9

Tiny Break

30

AM

10

VICE

Google

20

AM

11

Healthy Lunch

50

AM

11

StoryMe

13

00

PM

Studio Brussel

13

30

PM

More exciting announcements soon

15

00

PM

Energizing break

00

PM

14

30

PM

15

Apér'o clock!

00

PM

16

End

30
PM

17

Surprise keynote

30

PM

14

More exciting announcements soon

MAIN

When a 'video strategy' is no longer enough

How to create YouTube content viewers WANT to watch

How bol.com's diversified & targeted video strategy proves "they get you"

Why young people don't care about your Video First strategy

How to reach your Marketing,
HR & Sales goals with YouTube .

Creating an effective
360° branding

45

AM

10

45

AM

VIDEO FIRST LABS

11

AM

11

40

AM

13

00

PM

13

30

PM

15

30

PM

00

PM

14

LUNCH

BREAK

EUROPE'S LEADING
VIDEO STRATEGY EVENT.

RESULT DRIVEN VIDEO STRATEGY.

Inspiring international speakers and trailblazing Video experts will share their knowledge on boosting business growth and strengthening your brand content with Video!

Afterwards, they'll give hands-on "video first labs" so you can start winning with video too!

Key topics for the main stage.

Data-driven Video
Dynamic Video Optimisation
Personalised Video Campaigns
Driving results with video
Creative approaches to reaching your audience

FROM INSPIRATION TO IMPLEMENTATION IN ONE DAY.

GET TICKETS

In-depth video first labs.

Cross-industry video cases
DIY video solutions
Best practices for B2B and B2C
The impact of AI on Video Marketing
Social Video do's & don'ts
Getting return out of your video efforts
Repurposing video content

Please Fix These Errors

DON'T MISS A THING.

SUBSCRIBE TO OUR NEWSLETTER.

Get updates about VFC2020, including speaker announcements, ticket offers and priority session booking.

FULL ALBUM

TAKE A LOOK AT THE

PHOTOS OF THE PREVIOUS

VIDEO FIRST CONFERENCE 📷

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TOM HENSEN

Social & Content Marketing Manager, BOL.COM

How a diversified and targeted video strategy helps bol.com prove they get their audience

Tom Hensen will be giving insights into the video strategy behind bol.com's video content. Their fun and smart approach to social videos has turned bol.com into a real love brand over the past years. Tom Hensen and his team have helped to make this happen, and during this keynote he'll elaborate on how they'll continue to do so in 2020.

CARSTEN MEIJER

Commercial Director EMEA, VICE

Carsten Meijer will be elaborating on how VICE utilizes insights, data and tools to create campaigns for brands, aimed at young people, with video at the core. In times where it has never been easier for young people to avoid marketing messages, VICE knows how to effectively integrate storytelling and video in the marketing mix.

VICE has done extensive research on how young people consume media, video and ads. This allows them to create an audience first, bespoke video strategy.

MATT GIELEN

Founder & President, LITTLE MONSTERS MEDIA CO.

How to make content that works on YouTube & how to interpret the data.

Little Monsters Media has worked with Condé Nast, BBC, NBCu, CBS, MTV, Comedy Central, Nickelodeon, Pocket.Watch, Fandango's MovieClips, Ryan Toys Review, and many more. Over the past few years and with an in-depth and tailored YouTube strategy for each client, Matt has helped to create over 20 billion views for his clients.

KIMIA NAMADCHI

Account Strategist, GOOGLE

How to reach your Marketing, HR & Sales goals with YouTube today.

The way people use online platforms continuously changes. Kimia will show you how YouTube is being used today and how your brand should adapt to the users' behaviour. From her experience as an Account Strategist, helping all kinds of clients in B2B and B2C, she'll show you why you should care about YouTube, what goals you can reach with YouTube advertising and how you can do so.

AIDAN MCCLAVE

Video Operations Specialist, BuzzFeed

As an international media company, Buzzfeed has implemented a strategic approach to repurposing content for different regions. Aidan will be hosting a workshop to show you how you can make your content have a lasting impact internationally.

He’ll be showing companies how to repurpose and redistribute their videos effectively, while retaining all the video data.

MATTHIEU VAN DEN BOGAERT

Video Marketing Specialist, VLERICK

How Artificial Intelligence will change the life of Video Marketeers

In this video first lab, Matthieu Van den Bogaert will be diving into a few important questions for the future of video marketeers: Can AI be as creative as a video marketeer? and can AI create as compelling stories? Which role can AI play in the future? He’ll be showing how AI could impact different stages of video production, distribution and analytics. He’ll also be demonstrating which tools you can start using today to stay up to speed.

PETER BAMFORTH (UK)

Creative Strategist, DIGITAL VOICES

Using YouTube Creators to authentically share your brand's message

With trust in advertising at an all time low, how do you cut through the noise and establish consumer trust in your brand? This workshop will explore the most effective ways to utilise YouTube creators and long-form video. Discover how to seamlessly integrate your message and harness the power of an authentic tone of voice to not only boost sales and awareness, but also increase brand advocacy and employer branding.

JOEKY GEILLEIT (BE)

Country Manager, TRADETRACKER BELGIUM

How to reach consumers with full screen video, on ANY website or app, WITH their permission (co-hosted with Adgenerous)

Adgenerous and TradeTracker Belgium are working together to provide tailored in-line marketing to any online audience. This includes full-screen video advertising on Netflix and Spotify, according to the user's preferences. Joeky will be sharing her expertise in tracking conversion data and results from in-line advertising campaigns.

JULIA WEYTS (BE)

Senior Music Licensing Manager, Epidemic Sound

The power of music: How it can make or break your video

The right soundtrack can make or break any video content. So how can you find the right song to fit with your storytelling and resonate with your audience? In this workshop, Julia will give you the necessary tools to do so and avoid the hassles usually associated with music searching.

DRIES & CHRISTINE

Head of Video Specialists & Project Manager at StoryMe

How to create successful DIY videos

The DIY Video Workshop is an engaging way to educate and activate you and your team to start making videos that work. Our video specialists Dries & Christine will guide you through some steps towards making successful DIY videos - From storyboarding, to filming and editing. In this workshop, you'll also learn about the tools you can start using today to improve your videos.

PHIL NOTTINGHAM

Brand Marketing Strategist, WISTIA

Why Brand Marketing should be Binge-worthy.

Brand affinity is becoming ever more important in a world where communication is increasingly private and user journeys are harder to track. Most companies try to improve this via promoted short-form video on social media, but the number of impressions is not the number of people impressed. In this session, Phil will explain how brands are truly built through advocacy, rather than awareness, and how the best route to creating brand advocates is to produce long-form, original series content. Every business can compete directly with Netflix, and this session will show you how.

MARIA MIROSCHNICHENKO (ISRAEL)

YouTube Team Lead & Video Creator at MONDAY.COM

& MOLLY SONENBERG (US)

From DIY to Hollywood: Creative that Leaves a Lasting Impression

Today, monday.com is the go-to workplace tool for more than 70,000 teams around the world. How they went from start-up to such a huge business, you ask? Well, their out-of-the-box marketing definitely helped! Even though they're a B2B company, they use a B2C Voice and a unique creative approach to make their message stick. In this keynote, they'll elaborate on how great creatives can come from any production - whether you spend $100 or $100K.

MENNO DELLISSE (BE)

Founder & CEO of Grower (coming soon)

Surprise keynote.

Menno has occupied leading roles at UBS, MasterCard, Le Pain Quotidien group and Febelfin, where he delivered data-enriched and disruptive business opportunities. He now sits on various boards ranging from tech & food start-up, industrial brands to large scale media & retail companies. His new start-up, Grower, will also be launching soon. He is also a regular lecturer in Business Strategy at HEC Paris and corporate governance at NYU. A varied and impressive career that now allows him to challenge and mentor other business leaders, future proof their companies & help them set up for real growth & maximum impact.

Menno's keynote at VFC will be an eye-opener for any professional, changing your perspective for the rest of the day.

Thank You!

20 FEBRUARY 2020

WILD GALLERY · BRUSSELS

Video First Conference

EARLY BIRD TICKET COUNTDOWN:

GROUPS (min. 3) NOW PAY €299 EACH INSTEAD OF €349

GROUP DISCOUNT

SPEAKERS.

MAIN STAGE

VIDEO FIRST LABS

MORE COMING SOON.

Group Rate

299

€

TICKETS.

Regular Bird

399

€

Early Bird

349

€

WHEN

WHERE

#VFC2020

THE VENUE

WILD GALLERY - BRUSSELS

PROGRAM.

MAIN

VIDEO FIRST LABS

EUROPE'S LEADING VIDEO STRATEGY EVENT.

RESULT DRIVEN VIDEO STRATEGY.

FROM INSPIRATION TO IMPLEMENTATION IN ONE DAY.

DON'T MISS A THING.

SUBSCRIBE TO OUR NEWSLETTER.

Get updates about VFC2020, including speaker announcements, ticket offers and priority session booking.

TAKE A LOOK AT THE

PHOTOS OF THE PREVIOUS

VIDEO FIRST CONFERENCE 📷

Powered by

20 February 2020 Brussels, Belgium

Privacy Statement

EARLY BIRD
TICKET COUNTDOWN:

EUROPE'S LEADING
VIDEO STRATEGY EVENT.