How to make sure your brand gets seen by the right audience on YouTube today
The way people use online platforms continuously changes. Kimia will show you how YouTube is being used today and how your brand should adapt to the users' behaviour. From her experience as an Account Strategist, helping all kinds of clients in B2B and B2C, she'll show you how to optimize your videos for the most important touch points throughout the customer journey.
Social & Content Marketing Manager,BOL.COM
How a diversified and targeted video strategy helps bol.com prove they get their audience
Tom Hensen will be giving insights into the video strategy behind bol.com's video content. Their fun and smart approach to social videos has turned bol.com into a real love brand over the past years. Tom Hensen and his team have helped to make this happen, and during this keynote he'll elaborate on how they'll continue to do so in 2020.
Commercial Director EMEA, VICE
Carsten Meijer will be elaborating on how VICE utilizes insights, data and tools to create campaigns for brands, aimed at young people, with video at the core. In times where it has never been easier for young people to avoid marketing messages, VICE knows how to effectively integrate storytellingand video in the marketing mix.
VICE has done extensive research on how young people consume media, video and ads. This allows them to create an audience first, bespoke video strategy.
Founder & President, LITTLE MONSTERS MEDIA CO.
How to make content that works on YouTube & how to interpret the data.
Little Monsters Media has worked with Condé Nast, BBC, NBCu, CBS, MTV, Comedy Central, Nickelodeon, Pocket.Watch, Fandango's MovieClips, Ryan Toys Review, and many more. Over the past few years and with an in-depth and tailored YouTube strategy for each client, Matt has helped to create over 20 billion views for his clients.