How a diversified and targeted video strategy helps bol.com prove they get their audience
Tom Hensen will be giving insights into the video strategy behind bol.com's video content. Their fun and smart approach to social videos has turned bol.com into a real love brand over the past years. Tom Hensen and his team have helped to make this happen, and during this keynote he'll elaborate on how they'll continue to do so in 2020.
CARSTEN MEIJER
Commercial Director EMEA, VICE
Carsten Meijer will be elaborating on how VICE utilizes insights, data and tools to create campaigns for brands, aimed at young people, with video at the core. In times where it has never been easier for young people to avoid marketing messages, VICE knows how to effectively integrate storytellingand video in the marketing mix.
VICE has done extensive research on how young people consume media, video and ads. This allows them to create an audience first, bespoke video strategy.
MATT GIELEN
Founder & President, LITTLE MONSTERS MEDIA CO.
How to make content that works on YouTube & how to interpret the data.
Little Monsters Media has worked with Condé Nast, BBC, NBCu, CBS, MTV, Comedy Central, Nickelodeon, Pocket.Watch, Fandango's MovieClips, Ryan Toys Review, and many more. Over the past few years and with an in-depth and tailored YouTube strategy for each client, Matt has helped to create over 20 billion views for his clients.
KIMIA NAMADCHI
Account Strategist, GOOGLE
How to reach your Marketing, HR & Sales goals with YouTube today.
The way people use online platforms continuously changes. Kimia will show you how YouTube is being used today and how your brand should adapt to the users' behaviour. From her experience as an Account Strategist, helping all kinds of clients in B2B and B2C, she'll show you why you should care about YouTube, what goals you can reach with YouTube advertising and how you can do so.
PHIL NOTTINGHAM
Brand Marketing Strategist, WISTIA
Why Brand Marketing should be Binge-worthy.
Brand affinity is becoming ever more important in a world where communication is increasingly private and user journeys are harder to track. Most companies try to improve this via promoted short-form video on social media, but the number of impressions is not the number of people impressed. In this session, Phil will explain how brands are truly built through advocacy, rather than awareness, and how the best route to creating brand advocates is to produce long-form, original series content. Every business can compete directly with Netflix, and this session will show you how.
MARIA MIROSCHNICHENKO (ISRAEL)
YouTube Team Lead & Video Creator at MONDAY.COM
& MOLLY SONENBERG (US)
From DIY to Hollywood: Creative that Leaves a Lasting Impression
Today, monday.com is the go-to workplace tool for more than 70,000 teams around the world. How they went from start-up to such a huge business, you ask? Well, their out-of-the-box marketing definitely helped! Even though they're a B2B company, they use a B2C Voice and a unique creative approach to make their message stick. In this keynote, they'll elaborate on how great creatives can come from any production - whether you spend $100 or $100K.
MENNO DELLISSE (BE)
Founder & CEO of Grower (coming soon)
Surprise keynote.
Menno has occupied leading roles at UBS, MasterCard, Le Pain Quotidien group and Febelfin, where he delivered data-enriched and disruptive business opportunities. He now sits on various boards ranging from tech & food start-up, industrial brands to large scale media & retail companies. His new start-up, Grower, will also be launching soon. He is also a regular lecturer in Business Strategy at HEC Paris and corporate governance at NYU. A varied and impressive career that now allows him to challenge and mentor other business leaders, future proof their companies & help them set up for real growth & maximum impact.
Menno's keynote at VFC will be an eye-opener for any professional, changing your perspective for the rest of the day.
JOEKY GEILLEIT (BE)
Country Manager, TRADETRACKER BELGIUM
How to reach consumers with full screen video, on ANY website or app, WITH their permission (co-hosted with Adgenerous)
Adgenerous and TradeTracker Belgium are working together to provide tailored in-line marketing to any online audience. This includes full-screen video advertising on Netflix and Spotify, according to the user's preferences. Joeky will be sharing her expertise in tracking conversion data and results from in-line advertising campaigns.
JULIA WEYTS (BE)
Senior Music Licensing Manager, Epidemic Sound
The power of music: How it can make or break your video
The right soundtrack can make or break any video content. So how can you find the right song to fit with your storytelling and resonate with your audience? In this workshop, Julia will give you the necessary tools to do so and avoid the hassles usually associated with music searching.
DRIES & CHRISTINE
Head of Video Specialists & Project Manager at StoryMe
How to create successful DIY videos
The DIY Video Workshop is an engaging way to educate and activate you and your team to start making videos that work. Our video specialists Dries & Christine will guide you through some steps towards making successful DIY videos - From storyboarding, to filming and editing. In this workshop, you'll also learn about the tools you can start using today to improve your videos.
CARSTEN MEIJER
Commercial Director EMEA, VICE
Carsten Meijer will be elaborating on how VICE utilizes insights, data and tools to create campaigns for brands, aimed at young people, with video at the core. In times where it has never been easier for young people to avoid marketing messages, VICE knows how to effectively integrate storytellingand video in the marketing mix.
VICE has done extensive research on how young people consume media, video and ads. This allows them to create an audience first, bespoke video strategy.
ALEXANDRA GSCHWIND
Account Strategist, GOOGLE
YouTube Unskippable Labs
Google's ABCD framework is a simple, global, data-backed set of guidelines to help build effective video ads. Join this workshop to get access to a data-driven framework mapping creative attributes that influence the performance of brand metrics on YouTube, and learn how to make your ads truly "unskippable".
JASPER MEIJER (NL)
Customer Success Manager, STORYTEQ
Video advertising in 2020: how data driven video helps to crush your video advertising goals.
Learn how top advertisers like Colruyt, Action and Heineken apply dynamic video within their online campaigns and how you can apply this within your own video advertising strategy.
KOEN SCHEELEN
CEO & Founder, ADGENEROUS
How to reach consumers with full screen video, on ANY website or app, WITH their permission (co-hosted with TradeTracker)
Adgenerous and TradeTracker Belgium are working together to provide tailored in-line marketing to any online audience. This includes full-screen video advertising on Netflix and Spotify, according to the user's preferences. Joeky will be sharing her expertise in tracking conversion data and results from in-line advertising campaigns.
ELISABETH & THOMAS
Art Directors at StoryMe
Creative Storytelling with Video
AIDAN MCCLAVE
Video Operations Specialist, BuzzFeed
As an international media company, Buzzfeed has implemented a strategic approach to repurposing content for different regions. Aidan will be hosting a workshop to show you how you can make your content have a lasting impact internationally.
He’ll be showing companies how to repurpose and redistribute their videos effectively, while retaining all the video data.
MATTHIEU VAN DEN BOGAERT
Video Marketing Specialist, VLERICK
How Artificial Intelligence will change the life of Video Marketeers
In this video first lab, Matthieu Van den Bogaert will be diving into a few important questions for the future of video marketeers: Can AI be as creative as a video marketeer? and can AI create as compelling stories? Which role can AI play in the future? He’ll be showing how AI could impact different stages of video production, distribution and analytics. He’ll also be demonstrating which tools you can start using today to stay up to speed.
PETER BAMFORTH (UK)
Creative Strategist, DIGITAL VOICES
Using YouTube Creators to authentically share your brand's message
With trust in advertising at an all time low, how do you cut through the noise and establish consumer trust in your brand? This workshop will explore the most effective ways to utilise YouTube creators and long-form video. Discover how to seamlessly integrate your message and harness the power of an authentic tone of voice to not only boost sales and awareness, but also increase brand advocacy and employer branding.
