Testimonials have a naturally brand-boosting effect and add that emotional appeal you need!
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3 GREAT EXAMPLES OF TESTIMONIAL VIDEOS
Workshops and keynotes are great to highlight on camera. It removes mystery and gives future attendees an idea of what they can expect if they join. It's helpful to have happy customers talk about what they enjoyed most.
Video Strategy Workshop
Testimonials work great for employer branding! In our Behind the Scenes series, we put our creatives in front of the camera to talk about cool videos and client collaborations worth talking about.
Behind the Scenes
By highlighting their current employees on screen, Audi was able to paint an accurate picture of what auto engineers could expect when applying to build Audi's latest car model in Brussels.
WHY USE TESTIMONIALS?
Bolster your brand's image
Gain credibility and trust
Encourage word-of mouth online
Repurpose content for your website, social, presentations, etc.
Convert sceptical buyers or applicants
TESTIMONIAL VIDEO FOR EVERY DEPARTMENT
What a testimonial video can do for Marketing
Marketers can use testimonial video content in order to promote their brand or event. For instance, an after movie with a few strong testimonials works great to encourage attendance at next year’s event!
What a testimonial video can do for Sales
A testimonial in sales can highlight a smooth and successful client collaboration, influencing on-the-fence leads in a positive way.
What a testimonial video can do for HR
Testimonials are the most personal video content out there! Putting your employees front and center is a great way to give applicants a feel for your company culture and day-to-day.