THE STORY BEHIND THE VIDEOS
When Renewi Belgium came to us in 2017, they had recently merged from the former Van Gansewinkel & Shanks. As a new company, Renewi wanted to communicate clearly about their business and way of working - and that's when they started looking into a digital strategy with video. Today, Marketing Manager Sofie De Vlieger wants to continue to integrate video into the DNA of the whole company. Watch the case video to learn all about our partnership!
Renewi's vision is to be the leading waste-to-product company. By turning our waste into something new, they're contributing to a sustainable society!
With 200 sites across nine countries, a really broad product range and international employees, Renewi could really benefit from a simplified and more efficient communication strategy with video.
OPTIMIZING INTERNAL & EXTERNAL COMMUNICATION
It all started when Renewi contacted us because they had recently merged, and they wanted to communicate this with video. Along the way, Renewi realised they actually wanted to shift their digital marketing strategy more towards a video first strategy, as video helped them explain complicated things simply - and that's something they needed to do all the time.
A LONG-TERM PARTNERSHIP TO INTEGRATE VIDEO INTO RENEWI'S COMMUNICATION
Live video is a great choice when you want to create a personal connection and add a human touch to your messages. That's why we created live content for Renewi's HR, internal communication and event goals.
INTERNAL COMMUNICATION - "HAPPY TOGETHER"
RECRUITMENT VIDEO - TRUCK DRIVERS
As a StoryMe partner, Renewi has one single point of contact at StoryMe, Amber, and a dedicated team of video experts for the production of their videos. We also helped them create a brand book for Renewi to make sure their videos always fit the style & identity of Renewi. Here are some examples of the live & animated video content we made to tackle their challenges!
Animated video is more relevant to explain more abstract or complex matters in a really simple way. We created all kinds of animated explainer videos for Renewi's containers, their business, their year by numbers, legal issues and more!
2. ANIMATION VIDEO
EXPLAINER VIDEO: RENEWI MERGE
LEGAL: EXPLAINING A NEW LAW
COLLAGE-STYLE ANIMATION: RECYCLING WOOD
Want to see what video could mean for your business?
"StoryMe fits perfectly in the digital strategy of Renewi, because it's a young and dynamic company with a clear mission to explain a difficult situation in a simple way. Our collaboration is what a real partnership should be - an inspiring journey."
- Sofie De Vlieger, Marketing & Communication Manager at Renewi
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