THE STORY BEHIND THE VIDEOS
McAlson, a Belgian brand of comfortable & smart men's underwear, came to us to start using video marketing for the first time to improve their online marketing efforts and increase their reach internationally. StoryMe created a series of videos and used a main-micro video strategy to distribute them. Start watching to learn more!
A quirky Belgian family-run brand
CREATE AWARENESS IN NEW MARKETS
McAlson wanted to increase awareness in new markets, and especially in France. The brand was already established in Belgium, but they wanted to scale it internationally. By creating new campaigns with video, they wanted to reach a new audience and eventually start increasing sales in this new area.
3 SEASONAL VIDEOS & MICRO-CONTENT FOR DISTRIBUTION
From the main videos, different formats (square, landscape and vertical) and different video types such as GIFs and cinemagraphs could be extracted. Our video distribution specialist used these to guide people from social channels towards McAlson's website.
The videos were used to raise awareness, especially in France. After three months, the campaign had reached a total of 213.591 video views at a very low cost per view! According to McAlson's Manager, existing customers also reacted really positively to the videos because they were a perfect extension of the existing photograph content, staying true to the family's identity.
“What I enjoyed most about this project, was the shooting day. It was a really fun day with the family, but also with the StoryMe team. They were fun and professional at the same time.”
- Pierre-Henri, General Manager at McAlson
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