THE STORY BEHIND THE VIDEO
As a service group for people who (want to) have their own business, Liantis wanted a video to engage their target audience. They also recently had a rebranding, so the timing seemed right to come out with something new and fun that would set them apart from competitors. Watch and see why they chose an interactive video and how they use it!
How does it work?
People who want to start their own company will find an interactive video on Liantis' website. The video starts with one scene, but after a few seconds the viewer already has to make a first choice. After each choice there are two different scenes, so different viewers will get different videos!
After going through the whole video, different Liantis tools are proposed to different viewers.
CREATE AWARENESS FOR THEIR GUIDE & TOOLS
As a partner for entrepreneurs, Liantis guides people through the process of building a business. To raise awareness for their guide and tools, Liantis wanted to reach out to (soon to be)
entrepreneurs and inform them about Liantis' service and tools in an interactive way.
AN ENGAGING INTERACTIVE VIDEO & SOCIAL TEASERS
From the main video, different short teasers could be extracted to target people starting their own business on social media platforms.
The video was shared through social teasers on Facebook and Instagram and targeted to people who have their own business. The landing page with the interactive video itself has a high time on page: 1.48 minutes on average! Most visitors watch the video until the end, and often even more than once!
“What I enjoyed most about this project, was the fact that we could create together. We had the briefing together and then StoryMe did something really creative with it, but the team was still open to feedback and they interpreted it really well.”
- Inge, Online Marketeer at Liantis
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