An interactive video project to help people with their own business.

People who want to start their own company will find an interactive video on Liantis' website. The video starts with one scene, but after a few seconds the viewer already has to make a first choice. After each choice there are two different scenes, so different viewers will get different videos! 

After going through the whole video, different Liantis tools are proposed to different viewers. 

LIANTIS' GOAL

As a partner for entrepreneurs, Liantis guides people through the process of building a business. To raise awareness for their guide and tools, Liantis wanted to reach out to (soon to be)
entrepreneurs and inform them about Liantis' service and tools in an interactive way.

OUR SOLUTION

• We chose an interactive video for three reasons:

1. Interactive videos ensure more engagement
2. People get to know Liantis better in a fun way
3. As a fresh start for the new and rebranded Liantis

• We made social teasers to attract the audience to the landing page:
  

From the main video, different short teasers could be extracted to target people starting their own business on social media platforms.

The video was shared through social teasers on Facebook and Instagram and targeted to people who have their own business. The landing page with the interactive video itself has a high time on page: 1.48 minutes on average! Most visitors watch the video until the end, and often even more than once!

StoryMe