How imec shapes the future
ATTRACTING NEW TALENTS TO FOSTER THEIR GROWTH
IMEC wants to build a community of like-minded professionals who can help both each other and imec to grow! They wanted to target junior technicians & operational profiles. Imec challenged us to target these technical profiles with videos that are still light and fun enough to attract young graduates. Challenge accepted!
A UNIQUE VIDEO RECRUITMENT CAMPAIGN
To help IMEC attract new talents, we created a series of fast-paced live videos, enhanced with text on screen. The sound design really helped to make these videos so powerful - it captivates viewers and holds their attention! We also extracted teasers from the main videos for distribution on social media.
This is the main video used on IMEC's career page to show people who they are and what they represent at a company. This video focuses on the the innovative things they're working on and the technologies that shape them.
For the recruitment videos, we also focused on the perks and benefits of working at imec, but not in the traditional sense. We combined the idea of working in an innovative, international environment with some humor, a funky soundtrack and powerful text on screen!
2. Recruitment - Open Vacancies #1
3. Recruitment - Open Vacancies #2
4. Social Teasers - Open Vacancies
To direct the target audience towards the landing page, we used different social teasers that were extracted from the main videos. This way, we could use videos with different USPs of working at imec and see which message worked best for each specific campaign and segment.
The videos were all part of a whole campaign flow: first, people were targeted with social teasers on LinkedIn & Facebook. When these ads were clicked, they would go to the careers page where they could see the full videos. The "why work at imec" video was used as a means of remarketing. The results below are an average of the LinkedIn, Facebook and Instagram results.
After four weeks, the campaign had already reached 134.000 people at a pretty low cost per view! The Open Vacancies videos worked better than the general employer branding video, and the remarketing campaign had the best click-through rate: 4.61% !
“StoryMe helped us in a challenging project to recruit millennials for specific jobs at imec. Thanks to their expertise, we were able to adjust our message to the right audience with some catchy videos. By using video advertising on social media, we have reached our specific target group in a cost-efficient way. A picture might say more than a thousand words, a video says more than a million!”
- Linn Ange, Corporate marketing & communication manager
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