After partnering with StoryMe, BNP Paribas Fortis was able to co-create a smart Video Strategy Plan that has helped them win with video. The plan ranged from Employer Branding, Product explainers, Social Video, FAQ-videos and Onboarding to E-learning Videos.
The Bank for a Changing World
With approximately 184,000 employees - most of which are based in Europe - BNP Paribas is present in almost 75 countries around the world. Thanks to BNP Paribas Group’s international network and expertise, they guarantee tailored solutions to all our customers, whether they are individuals, companies, institutions or real estate developers.
By choosing more video, BNP wanted to communicate financial products easier and train customers and employees off- and online.
BNP also wanted to train their team internally to make the Video First shift. Keynotes and workshops hosted by StoryMe helped them learn about activating their content.
Our Video Strategists worked with BNP's Marketing and Communication decision makers to create a smart Strategy Plan; a plan to incorporate video into the DNA of the company. The uniform branding throughout the videos helped create overall consistency and trust, something which is crucial in the banking industry.
BNP's Video Outcome
Throughout the production of a whole series of videos and a strategic partnership, customer engagement has risen significantly. Video has now become an integral part of BNP's marketing strategy. Because BNP cares about user experience, they know video is a crucial part of the digital shift they've made. Today, a whole series of videos have been produced internally and multiple departments are now using video to communicate.
Easy Banking App Ranked #3 in Q2 Belgian YouTube Ads
Increase in applicants
over 6 months
across all social channels
Several videos used dynamic live with splashes of animation video to convey their message and forge credibility and trust with their customers.
Before a video is made with StoryMe, KPIs are set with the Video Marketers, Strategists and client to ensure that the goal of the video is met at the end of the campaign. For every BNP video, we set clear goals from the get-go and measured accordingly.
KPI Tracking 📈
VIDEO PRODUCTS USED FOR THE BNP CAMPAIGN
Keynotes, Workshops, and Content Activation
Combining all three Strategy efforts is a great way to harmonize the production and strategic elements of Video Marketing within the company! It's also perfect for inspiring communication teams.
Animation has been the most common video product for BNP's external communication. We've made a whole series of animated videos in two different languages to help explain apps, services, and more!
As a customer, you feel treated as a king or, a queen in my case! -Bianca De Vos, Video Content Manager of BNP Paribas Fortis
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