Audi took a unique route on the road to recruitment! Before building their first electric vehicle, they created a testimonial video showcasing their current talent. The video helped them reach thousands of top engineers in their field who might be interested in applying for the position.
Audi: Vorsprung Durch Technik
Audi is a car manufacturer with German roots. Their slogan stands for quality, efficiency, progress, and technology. In that spirit, Audi Brussels wanted the best and most qualified engineers to apply to help build their new electric car, the e-tron.
THEIR BRAND STORY
Audi wanted to recruit top talent for the manufacturing of their first electric car, the e-tron. In order to do that, they wanted a video that could showcase their employer brand along with testimonials from current engineers working there.
A Call for Automotive Engineers
Showcasing Their Employees
For this recruitment campaign, Audi believed showcasing their current engineers on screen would be very effective in convincing new recruits. The employees talk on screen about what it's actually like to work for a big brand like Audi.
With this dynamic testimonial video, Audi was able to reach a large portion of their target audience and encourage applications for the Automotive Engineer vacancy.
Audi's Video Outcome
Average Video Watch Rate
Click Through Rate after watching the video
Total Video Views
People applied and confirmed watching the video was important to apply
Testimonial videos are a great way to convey human emotion and motivation. A candid interview with our video creatives worked perfectly in this video because who can speak to working at Audi better than their own employees?
Testimonial Video 👨🏻💼
Before a video is made with StoryMe, KPIs are set with the Video Marketers, Strategists and client to ensure that the goal of the video is met at the end of the campaign. For this Audi campaign, the number of applicants was the largest indicator of success.
Push & Track 📈
Considering the highly sensitive nature of the new electric car model, Audi provided a large part of the high-quality footage for our creative team to work with. Our own video specialists edited and combined the two sets of footage in post-production.
Live Video 🎥
VIDEO PRODUCTS USED FOR THE AUDI PROJECT
Inez Raemaekers, Employer Branding Coordinator at Audi
"We came to StoryMe with a question, and they came back with an impressive answer. We believed in the new twist on our concept. Along the way, we saw their professional way of working, and for a young team this was nice to see. At the end, the deliverable - our employer branding video - was warmly welcomed within Audi. And most importantly, it did its job! We received more applicants than other campaigns without video."
The Audi Project Team
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